The Business Development Officer (BDO) role is a frontline sales and customer acquisition position, focused on expanding the bank’s retail liabilities base (savings, current accounts, deposits) while ensuring compliance and customer satisfaction. It is an entry-to-mid level role with strong growth potential in branch banking. 📋 Key Responsibilities Customer Acquisition: Identify catchment areas and generate leads through field activities, referrals, stalls, door-to-door visits, and local outreach. Acquire new customers for savings accounts, current accounts, deposits, loans, and digital banking services. Client Engagement & Onboarding: Schedule meetings with prospects, explain product features/charges, and assist with account opening. Ensure complete and accurate KYC documentation as per RBI guidelines. Maintain communication with customers during onboarding and provide post-onboarding support. Relationship Management: Build and maintain strong customer relationships. Conduct regular follow-ups to understand evolving needs. Identify cross-selling opportunities for loans, investments, and other products. Compliance & Reporting: Verify documents with originals, maintain confidentiality, and adhere to RBI norms. Submit daily/weekly sales reports and discuss progress with supervisors.

The Premium Acquisition Manager role focuses on acquiring and managing high-net-worth (HNI) clients, driving premium product sales, and ensuring superior customer service while meeting acquisition targets. It blends sales, relationship management, and compliance responsibilities, making it a strategic role in the bank’s premium customer segment. 📋 Key Responsibilities Client Acquisition: Identify and acquire premium/HNI customers through direct sourcing, referrals, and networking. Leverage social/professional networks, corporate connects, and events for lead generation. Product Sales & Advisory: Sell premium banking products: high-end savings accounts, wealth management services & insurance. Cross-sell and up-sell financial products tailored to client needs.

Customer Acquisition & Onboarding Source new current account customers through direct sales, referrals, and local market outreach. Conduct KYC verification and ensure compliance with RBI and bank policies. Assist in account opening, documentation, and smooth onboarding. Relationship Management Act as the primary point of contact for current account holders. Build strong, trust-based relationships with SMEs, traders, and corporates. Handle queries, resolve complaints, and ensure high customer satisfaction. Business Development Achieve monthly and quarterly targets for current account acquisition and balances. Cross-sell allied products such as overdrafts, payment solutions, insurance, and digital banking services. Identify opportunities for fee-based income (forex, remittances, cash management). Market Intelligence Track competitor offerings and provide feedback to management. Participate in local promotional campaigns and networking events. Compliance & Risk Management Ensure adherence to AML guidelines, RBI norms, and internal audit requirements. Monitor account activity to flag suspicious transactions. Maintain accurate records and MIS reporting.